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A Look at the 2006 Bowl Payouts
by Chris Coleman, TechSideline.com

Examining the numbers from the 2006 bowl payouts shows that there is more money to be made in college football than ever before. Payouts have increased dramatically since the 2004 season, the last time we analyzed each conference.

In 2004, bowl games paid out $159,374,000 to the conferences. That number does not include the $1.5 million total received by independents Notre Dame and Navy. Just two years later, those numbers have increased significantly.

Normally the non-BCS conferences get a total of $9 million to spread amongst each other, but this year that number doubled to $18 million because Boise State made a BCS Bowl. That makes this a strong year for the non-BCS schools, as they collectively earned more than $35 million, counting the $4.5 million that Notre Dame will receive for playing in the Sugar Bowl.

That number isn't as high as the SEC, which is regarded by many people as the best conference in college football. The SEC placed nine teams in bowl games this year, and each bowl paid out at least $1.1 million. Only three bowls paid out less than $2.4 million.

The SEC placed a second team, LSU, in an at-large BCS spot. First-line BCS spots, for conference champions, pay $17 million, and an additional at-large spot for a conference pays out $4.5 million more, for a total of $21.5 million. The SEC also has a spot on the Capital One Bowl, the highest-paying non-BCS bowl at $4.25 million to both the SEC and Big Ten.

The Big Ten is the other major power as far as bowl payouts are concerned. Like the SEC, the Big Ten placed two teams (Ohio State and Michigan) in the BCS, and they also have a spot in the Capital One Bowl. The Big Ten played seven teams in bowls, and only one of those bowls paid out less than $2.2 million.

Back to the non-BCS schools. There were a lot of representatives from the BCS conferences pulling for Boise State to lose a game in the regular season. If the Broncos had not made a BCS game, the overall payout for the non-BCS conferences would have decreased by $9 million, and that money would have been spread amongst the BCS conferences.

Had the non-BCS conferences not received that extra $9 million, they would collectively rank behind every BCS conference but the Pac 10 and Big East in payout money.

In per-team payout, the ACC ranks near the bottom.

Interestingly enough, the Big East is in the top half of the BCS conferences. Five of their eight teams received bowl invitations. The ACC placed eight teams in bowls, but that includes the MPC Computers Bowl ($250,000 payout), Emerald Bowl ($850,000 payout) and Meineke Car Car Bowl ($750,000 payout). Except for the Big East and Pac 10, the ACC is the only BCS conference team that has three bowl tie-ins that pay less than $1 million.

In fact, the Big Ten and SEC have no tie-ins that pay less than $1.1 million, while the Big 12 has just one bowl payout less than $1 million.

For the ACC to continue to grow as a football conference, they need to start getting better and more lucrative bowl tie-ins. Cutting ties with the MPC Computers Bowl in Boise, Idaho would be a good start. Good bowls on the east coast are out there, such as the Liberty Bowl in Memphis, which is paying out $1.5 million per team to Houston (a non-BCS team) and South Carolina (a below average SEC team).

The ACC did a good job in the offseason, getting higher payouts from the Chick-fil-A Bowl (now $3.25 million), the Gator Bowl ($2.25 million) and the Champs Sports Bowl ($2.25 million). Those are three good games for teams 2-4 from the ACC (after the conference champion). If the ACC could get a little more from their lower-tier bowls, they would be in much better shape.

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