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  TSLMail Special - March 5, 2007    
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TSL Launches Lowe's Sponsorship Campaign
by Will Stewart,

Dear TSL Community Members:

Recently, we told you about some upcoming "pilot" sponsor campaigns that will help us sign long-term sponsorship deals that will shape the future of our web site, its success, and our ability to improve the site for you. You'll recall that we need your help to make these pilot campaigns succeed. Get your game face on, because it's time. "Enter Sandman" is playing. Lock and load.

First up is Lowe's Home Improvement. Lowe's is running a very cool NCAA Final Four "Cut Down The Nets" promotion that provides every Lowe's customer, from March 1 - April 10, 2007, the opportunity to win a trip for you and three guests for five days and four nights to the 2008 NCAA Men's Final Four.

Our job is to promote awareness of this exciting opportunity by driving people to the web page Lowe's has set up that provides all the details on how you can participate.  When it comes to showing support for Lowe's introductory sponsorship of TSL, this one is a lay-up.  All you have to do is click any of the Lowe's banners, skyscrapers, message board promos (the posts at the top of our boards) and/or links on the sponsor's page for details.

Or, to make it really easy, you can just click the Lowe's logo you see here.

There's another way we can get feedback to Lowe's and convince them of how powerful our community is. You can tell them in your own words how much you value the investment they are making in If you've got a Lowe's story, or just feedback or commentary about Lowe's Home Improvement, email it to us at by clicking here and we'll put the emails together and pass them on to Lowe's.

Thanks for your help on this one, and there's more coming later, so be alert for what's next. -- Will

Will Stewart
General Manager and Managing Editor

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