This year’s clogged bowl schedule featured an astonishing 23 bowl games, which means that 46 teams teed it up in postseason play, an equally astonishing number when you consider that there are only 114 Division 1-A teams. Therefore, just over forty percent – four out of every ten – Division 1-A teams got to play in a bowl. Now for me personally, this isn’t really a problem. I like college football. I like it a lot. And the bowl season provides a rare opportunity to see teams from around the country in action, plus personal favorite teams that I don’t get to see play much, like ECU, Penn State, Texas A&M, and Kansas State. I mean, think about it. Six Saturdays out of the year, my day is eaten up by a Hokie football game, so I don’t get to sit down and watch anybody else play. But during bowl season, I get to see lots of teams play, if I so choose. Back to the topic. In their November 29, 1999 print edition, The USA Today listed all 23 bowls and their estimated payouts per team. Surprisingly, the payout information is difficult to find on-line, so I saved the paper for later analysis. That analysis is now complete, and it brings to light some illuminating facts concerning everything from the money paid out by those bowls to the records of the conferences that played in them. Note that for purposes of discussion, this article assumes that the payouts for the BCS bowls (Rose, Sugar, Orange, and Fiesta) were $12 million per team per bowl. The USA Today listed the payouts at $11.5-$13 million per team, so for this article, we rounded it to $12 per team. Also note that when I refer to the "Big Six" conferences, I’m referring to the conferences tied into the BCS: SEC, Big Ten, Big 12, PAC-10, ACC, and Big East. Conferences such as Conference USA and the Mountain West are "non-Big Six" conferences. For the master table used to create the data for this article, click here. The table gives a complete breakdown of the bowls, their scores, their participating teams, and the payout per team and per conference (sorry the print is small, but it was necessary to do that in order to get it to fit in a reasonable fashion on your computer screen). Now, Let’s take a look inside the bowls. The Data: Payout by Bowl
The monetary division between the Big Six conferences and the other conferences really manifests itself in this data. We all knew that the Big Six make a ton of money from the BCS bowls, but what this table shows is that the Big Six have the high-paying middle- and lower-tier bowls locked up, as well:
The Data: Breakdown by Conference
When the information is presented in this fashion, a number of points jump out at you:
The SuperConference One of the most interesting message board posts I ever read concerned how the rumored 64-team "SuperConference" was already a fait accompli, a "done deal," with regards to the bowls. Of course, the SuperConference was a theory that the top 64 teams in NCAA Division 1-A football were going to break away and form their own conference, negotiating their own TV deals and bowl deals from within the structure of that conference. 64 teams was a somewhat arbitrary number and was based on the idea that it could be broken up easily into 8-team divisions, or a 8-team or 16-team playoff could be manufactured from within the structure of the conference. The SuperConference was just a fun theory and is now a dead issue. It never came about … or did it? The data support the idea, that indeed, the SuperConference did come about. It just isn’t calling itself that. The Big Six conferences are comprised of 62 teams. If you include Notre Dame, which is part of the BCS contract, then the number goes up to 63 teams, which is very nearly equal to the hypothetical SuperConference number of 64. And it’s obvious from the preceding data that the Big Six take in almost all of the money paid out by the bowls. The Big Six rake in $135.4 million, and the other conferences take in a measly $9.2 million. That’s a ratio of 14.7 to 1, or in percentage terms, 93.6%. The non-Big Six schools have been effectively cut off from the bowl money. But it’s not just that. The two factions (Big Six and non-Big Six) barely even crossover to meet on the field in the bowls. Among the 23 bowls with 46 competing teams, only one bowl featured a Big Six team playing a non-Big Six team. It was the Oahu Bowl, which featured Hawaii (WAC) vs. Oregon State (PAC-10). Conclusions The financial bowl data presented here points out in no uncertain terms how fortunate the Hokies are to be in one of the Big Six conferences. I don’t see how the non-Big Six conferences and the teams in them can ever make any long-term headway, given the financial mountains they have to climb when compared to the BCS-rich competition. Since 1995, the Hokies have raked in an estimated $14 million from their BCS bowl appearances alone. The payouts in the 1995 Sugar Bowl and 1996 Orange Bowl were around $8 million apiece, of which Tech got to keep $4 million each year (a total of $8 million over those two years). Since then (the days of the "Bowl Alliance"), the payments from the BCS bowls have gone up to $12 million, of which the Hokies got to keep $6 million this year. The Big East has a very generous revenue sharing plan that heavily rewards the teams that actually go to the bowls. Most conferences split all bowl money equally among the conference members, but the Big East, as mentioned, greatly rewards the teams that appear in the bowls. Add in the 1997 Gator Bowl and 1998 Music City Bowl appearances, which we’ll estimate at about $2.3 million total, and you get a figure of $16.3 million over five years that the Hokies have earned in bowl money. Think about that: $16.3 million over five years. That’s nearly $3.3 million per year in bowl money that has flowed into the Hokie football coffers. That’s more money per year than the entire Conference USA makes. Yep, it’s not just the 2000 Sugar Bowl that’s been sweet to the Hokies. Will Stewart is the founder and General Manager of HokieCentral.com. He writes the News and Notes section, game previews, and game reports for HC, and he contributes a column when time permits. HokieCentral.com is an independent publication and is not affiliated with or endorsed by Virginia Tech or the Virginia Tech Athletic Department. All material is Copyright ©1996-2000 by HokieCentral.com, all rights reserved. |